A mobile optimised site is one which your “desktop” website is converted and displayed in a format that can be read on any mobile device. It eliminates the need for zooming; gives easy access to contact information; and easy navigation to minimise hitting the wrong link. We believe that if you aren’t optimized for mobile you’re ultimately losing sales. With between 60-80 of searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions.